The impact of luxury on the real estate market
Luxury has become a key transforming element for the development of the real estate sector, driving the construction of new properties and revaluing existing ones, improving infrastructure and attracting potential foreign investors who are increasingly betting on a second home in our country. In the last decade, the continuous growth of wealth worldwide has significantly transformed the sector. Exclusive hotel chains such as Rosewood, Four Seasons, Mandarin Oriental or Belmond, have recently focused their attention on Spain, becoming a crucial factor for the growth of tourism at the highest level and also promoting the boom of the premium real estate market in Spain. All this is a determining factor for the revaluation of properties, the attraction of professionals and companies, changes in lifestyle preferences and the organization of international events. Investors, both local and international, are looking to take advantage of the increase in property values and the constant demand. This phenomenon is reflected in several key areas that demonstrate how luxury is shaping the country's real estate landscape.
Speakers and committee 2024
In order to create the reference event of the Real Estate Premium sector and enrich the content, we have formed an advisory committee made up of very relevant personalities in the industry for the preparation of panels of speakers and round tables defining the speakers who will provide us with their vision on the themes, content and key players to be taken into account.
Xicu Costa
Territorial Director Madrid, CAIXABANK
Xandra Falcó
President, CIRCULO FORTUNY
Tristán López-Chicheri
CEO, L35 ARCHITECTS
Enrique López Granados
Chairman and founder, CALEDONIAN
Antonio Pan de Soraluce
Founding Partner, BLASSONS
Carlos Rodríguez
Chief Executive Officer, SIERRA BLANCA
Juan Antonio Gómez-Pintado
President, VIA ÁGORA
Bruno Rabassa Roig
CEO, BERKSHIRE HATHAWAY HOMESERVICES
Fernando Catalán de Ocón
Consultant, CONSTRUYE CAPITAL
José Antonio Muro
Vice President and General Manager, GRUPO TECNITASA
Luís Díaz
Responsible for the luxury area, GRUPO TECNITASA
Pedro Soria
Strategy and Business Development Director , GRUPO TECNITASA
Luis Valdés
Managing Director, COLLIERS
Lourdes Vázquez Cabado
Landscape Studio Manager, JARDINS DE TRAMUNTANA
Susana García-Cereceda
Executive President, LA FINCA
Hans Lenz
President of ABINI
Juan Francisco Rodríguez
General Manager, Bilba
Pablo del Pozo
CEO, NUBA
Mar de Miguel
ExecutiveVice-President, AEHM
María del Mar Santana
Business Director, CAIXABANK
Roberto Roca
Councillor, SOTOGRANDE
Álvaro González de la Hoz
Managing Director, BERKSHIRE HATHAWAY
Álvaro Palomino
Head of Business Iberia, MIELE
Jorge Pereda
Residential Director, GRUPO LAR
Sergio Calvete
Director Key Clients, CAIXABANK
Sergio Rabassa
COO, Berkshire Hathaway
Yolanda Rueda
New Developments Sales Director, SAVILLS
Agenda
A full day, with presentations, debates and round tables in an ideal space for relations and contacts between professionals. A unique opportunity to learn about the reality of the sector from its main protagonists.
9:00 - 9:15: Welcome and presentation of the meeting
Xicu CostaDirector Territorial Madrid, CAIXABANK
Eloy BohúaCEO, PLANNER EXHIBITIONS
Bernat VidalCEO, BORBALAN
9:15 - 9:35: Keynote speaker. The universe of luxury
Xandra FalcóPresidenta, CIRCULO FORTUNY
9:35 - 9:50: Keynote speaker. Study of the luxury residential market in Spain
Jose Antonio MuroDirector General, GRUPO TECNITASA
Luis DíazDirector del Área de Residencial de Lujo, GRUPO TECNITASA
9:50 - 10:05: Keynote speaker. Luxury in brand residences
Enrique López GranadosFundador y Presidente, CALEDONIAN
10:05 - 10:50: Branded residences: Spain, at the forefront of Europe
- Why develop a branded residences project?
- What does it bring to the table compared to conventional development?
- How does it work? What is the brand agreement like?
- Market potential of branded residences in Spain
Enrique López GranadosFundador y Presidente, CALEDONIAN
Antonio Pan de SoraluceSocio Fundador, BLASSON PROPERTY INVESTMENTS
Carlos RodríguezChief Executive Officer, SIERRA BLANCA ESTATES
Moderated by:
Pedro SoriaConsejero de Estrategia y Desarrollo de Negocio, GRUPO TECNITASA
10:50 - 11:35: Investment for luxury developments in Madrid
- Central zone and metropolitan area
- Volume of offer. Types, specifications and price level
Luis ValdésManaging Director, COLLIERS
Álvaro González de la HozManaging Director, BERKSHIRE HATHAWAY
Susana García-CerecedaPresidenta Ejecutiva, LA FINCA
Fernando Catalán de OcónConsejero, CONSTRUYE CAPITAL
Moderated by:
Sergio CalveteDirector Key Clients, CAIXABANK
12:15 - 12:40: Tristán López Chicheri, the architect without frontiers
Tristán López-ChicheriCEO, L35 ARCHITECTS
Moderated by:
Paula SerraDirectora General de Audiovisuales. GRUPO SERRA
12:40 - 13:25: Madrid vs. Coast: Luxury Residential
- Balearic Islands, Costa del Sol, Canaries, Levante
- Differences in customer typology and preferences
Hans LenzPresidente de ABINI
Sergio RabassaCOO, Berkshire Hathaway
Yolanda RuedaNew Developments Sales Director, SAVILLS
13:25 - 13:45: Keynote speaker. Spain in the international panorama of luxury residential
Jorge PeredaResidencial Director, GRUPO LAR
15:10 - 15:50: Innovation and future trends in the luxury residential sector
- Experience
- Welfare
- Technology
- Sustainability
Juan Antonio Gómez-PintadoPresidente, VÍA ÁGORA
Lourdes Vázquez CabadoLandscape Studio Manager, JARDINS DE TRAMUNTANA
Juan Francisco RodríguezDirector General, Bilba
Moderated by:
Álvaro PalominoHead of Business Iberia, MIELE
15:50 - 16:30: The residential sector in the consolidation of a luxury destination
- Synergy with other luxury sectors
- Gastronomy, culture, fashion, tourism…
Mar de MiguelVicepresidenta Ejecutiva, AEHM
Pablo del PozoCEO, NUBA
Moderated by:
María del Mar SantanaDirectora de empresas, CAIXABANK
2024 Edition
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