Premium Real Estate Summit
Global Thinking. Luxury Living
Thursday 23 October 2025 - Auditorium of CaixaForum Madrid
See video of the event
The impact of luxury on the real estate market
Luxury has transformed the real estate sector, driving the development of new properties and increasing the value of existing ones, while attracting international investors—particularly those interested in second homes in Spain. Over the past decade, the growth of global wealth has made Spain a key destination for exclusive hotel brands such as Rosewood, Four Seasons, and Mandarin Oriental, boosting both high-end tourism and the premium real estate market. This phenomenon is increasing property values, attracting talent, and fueling the rise of an exclusive lifestyle, with both local and international investors eager to seize opportunities in the luxury market. Investors are looking to benefit from rising property values and sustained demand. This trend is evident in several key areas that showcase how luxury is reshaping the country's real estate landscape.
Speakers and committee
In order to create the reference event of the Real Estate Premium sector and enrich the content, we have formed an advisory committee made up of very relevant personalities in the industry for the preparation of panels of speakers and round tables defining the speakers who will provide us with their vision on the themes, content and key players to be taken into account.
Carlos Aguilera
Director of the Madrid Real Estate Business Center, CAIXABANK
Carlos Baños
Partner Advisor, ADAPTA SOCIOS
Javier Basagoiti
President, INBEST GPF SOCIMI
Pablo Camarasa
Partner, FRAN SILVESTRE ARQUITECTOS
Verónica Carrillo
Director, FUNDACIÓN CAMBIEMOS
Héctor Colonques
Managing Director. PORCELANOSA GROUP AIE
Xicu Costa
Territorial Director Madrid, CAIXABANK
Luis Díaz
Head of Luxury Division, TECNITASA
Cristina Egido
Global MKT Director, LLADRÓ
Xandra Falcó
President, CIRCULO FORTUNY
Rafael Fernández
Sales & Marketing Associate In-House, PERSEPOLIS INVESTMENT
Samuel Gómez
President. ADAPTA SOCIOS
Jesús María González Quebrada
GRUPO TORREQUEBRADA
Julio Iranzo
CEO, AVELLANAR
Louis Kretz
Co-Director, KRETZ FAMILY REAL ESTATE SPAIN
Hans Lenz
ABINI
Enrique López Granados
President and Founder, CALEDONIAN
Juan Carlos Lucena
CEO, GESTLAND-GRUP & Project Manager, GRUPO TORREQUEBRADA
Susanna Mander
Director of Brand Expansion, MELIÁ HOTELS INTERNATIONAL
Juan Mínguez
Director of Debt Management, URBANITAE
José Antonio Muro
Vice President and General Manager, GRUPO TECNITASA
Luis Valdés
Senior Director of Residential Project Sales and Marketing, CBRE ESPAÑA
Álvaro Palomino
Head of Projects, MIELE
César Peña
Commercial Director of Large Residential Projects. PORCELANOSA GROUP
Roberto Perri
CEO, IMPAR CAPITAL
Bruno Rabassa Roig
CEO, BERKSHIRE HATHAWAY HOMESERVICES SPAIN
Roberto Roca
Councillor, SOTOGRANDE
Juan Francisco Rodríguez
CEO, BILBA
Arturo Rueda
Chief Investment Officer, SOTOGRANDE
Yolanda Rueda
New Developments Sales Director, SAVILLS
María del Mar Santana
Business Director, CAIXABANK
Pedro Soria
Advisor for Strategy and Business Development, TECNITASA
Luca Tamburello
Co-CEO, BERKSHIRE HATHAWAY HOMESERVICES MARBELLA Y MÁLAGA
Carmen Tomás
Team Leader Center, ENGEL & VÖLKERS MMC MADRID
Lourdes Vázquez
Landscape Studio Manager, JARDINS TRAMUNTANA
Agenda
A full day, with presentations, debates and round tables in an ideal space for relations and contacts between professionals. A unique opportunity to learn about the reality of the sector from its main protagonists.
9:10 – 9:30: The Excellence of Brand Spain.
Xandra FalcóPresidenta, CIRCULO FORTUNY
9:30 – 10:15: Luxury in Perspective: Global Trends in Promotion and Investment.
How leading global luxury developers think and act: strategies, markets, and future vision
Global investment trends in luxury residential real estate
Promotion strategies for luxury projects
Building premium developments
Opportunities and risks in the international market
Strategic vision for the future
Rafael FernándezSales & Marketing Associate In-House, PERSEPOLIS
Juan MínguezDirector de deuda, URBANITAE
Arturo RuedaChief Investment Officer. SOTOGRANDE
Moderated by:
César PeñaDirector Comercial de Grandes Proyectos Residenciales. PORCELANOSA GRUPO
10:15 - 10:35: Families in Charge: Family Businesses in Luxury Residential Real Estate
How certain families have professionalised the luxury real estate business.
Louis KretzCo-Director, KRETZ FAMILY REAL ESTATE SPAIN
10:35 – 11:20: Investing in History: The Value of Restored Heritage.
An analysis of how the restoration of historic buildings has become an investment opportunity and a symbol of distinction, differentiation, and the preservation of cultural heritage.
Yolanda RuedaNew Developments Sales Director, SAVILLS
Carmen TomásTeam Leader Centro, ENGEL & VÖLKERS MMC MADRID
Roberto PerriCEO, IMPAR CAPITAL
Moderated by:
Carlos AguileraDirector del Centro de Negocio Inmobiliario de Madrid, CAIXABANK
11:20 – 11:35: Designing the impossible in 15 minutes.
A conversation with one of the most innovative architects in the luxury residential sector.
Pablo CamarasaSocio, FRAN SILVESTRE ARQUITECTOS
Moderated by:
Paula SerraDirectora General de Audiovisuales. GRUPO SERRA
12:15 – 12:30: Valuation Secrets in the Ultra-Premium Market
- Details make the difference: keys to luxury asset valuation
- Understanding the buyer: what information they need to feel secure and comfortable in their investment
- Investment trends that maximize the value of exclusive properties
Luis DíazResponsable del área lujo, TECNITASA
Moderated by:
Paula SerraDirectora General de Audiovisuales. GRUPO SERRA
12:30 – 13:00: Conscious Luxury: Exclusivity, Excellence, and Purposeful Design
How to integrate sustainability without compromising aesthetics or exclusivity.
- Sustainable construction and restoration
- High-end interior design
- Craftsmanship and unique pieces
- Luxury branding and lifestyle
Cristina EgidoGlobal MKT Director, LLADRÓ
Álvaro PalominoHead of Projects, MIELE
Juan Francisco RodríguezCEO. BILBA
Moderated by:
Verónica CarrilloDirectora, FUNDACIÓN CAMBIEMOS
13:00 – 13:30: The Invisible Luxury: Well-being, Experiences, and Value
In the ultra-luxury real estate sector, true value lies not only in the tangible but also in the intangible.
Contemporary luxury is defined by what cannot be seen: health, comfort, time, and meaningful experiences in exclusive environments. These dimensions create distinctive value, enrich the proposal, and enhance both the prestige and profitability of the project.
Carlos BañosPartner Advisor, ADAPTA SOCIOS
Jesús María González QuebradaGRUPO TORREQUEBRADA
Juan Carlos LucenaCEO, GESTLAND-GRUP y Project Manager, GRUPO TORREQUEBRADA
Moderated by:
Hans LenzABINI
13:30 – 13:45: High-Net-Worth Individuals
The classic profile of the luxury homebuyer is evolving into a more global, mobile, and digitalized persona. HNWIs (High Net-Worth Individuals) and UHNWIs (Ultra High Net-Worth Individuals) are no longer seeking a single ‘fixed residence,’ but rather a network of living spaces distributed around the world — tailored to a flexible, connected lifestyle that consistently upholds the highest standards of luxury: impeccable design, absolute comfort, privacy, bespoke services, and uncompromising excellence.
Luca TamburelloCo-CEO, BERKSHIRE HATHAWAY HOMESERVICES MARBELLA Y MÁLAGA
14:55 – 15:10: Branded Residences: Brand, Experience, and Exclusivity
How major hotel brands are revolutionizing the concept of luxury living.
Susanna ManderDirector of Brand Expansion, MELIÁ HOTELS INTERNATIONAL
15:10 – 15:50: The Luxury Real Estate Ecosystem in Spain
Javier BasagoitiPresidente, INBEST GPF SOCIMI
Julio IranzoCEO, AVELLANAR
Moderated by:
Xicu CostaDirector Territorial Madrid, CAIXABANK
15:50 – 16:05: Jardins Tramuntana: “Landscape Architecture: The New Silent Luxury in Real Estate”
Lourdes VázquezLandscape Studio Manager, JARDINS TRAMUNTANA
16:05 – 16:45: Spain 2030 – The Luxury to Come.
A forward-looking view of how the concept of residential luxury will evolve in the next 5 years.
• Trends and buyer profiles
• Financing and innovative business models
• Branding 4.0: Brand experience and strategic value
Enrique López GranadosPresidente y fundador, CALEDONIAN
Bruno Rabassa RoigCEO, BERKSHIRE HATHAWAY HOMESERVICES SPAIN
Luis ValdésSenior Director Comercialización de Proyectos Residenciales, CBRE ESPAÑA
Moderated by:
Pedro SoriaConsejero de Estrategia y Desarrollo de Negocio, TECNITASA
News
The latest news and press releases from the Premium Real Estate Summit, the meeting point for the real estate sector in Spain.
European luxury is set to reach €2 trillion by 2030, with Spain establishing itself as a hub for premium investment
Spain is experiencing a new golden age of luxury real estate, driven by sustainability, experience, and international capital
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