The impact of luxury on the real estate market
Luxury has become a key transforming element for the development of the real estate sector, driving the construction of new properties and revaluing existing ones, improving infrastructure and attracting potential foreign investors who are increasingly betting on a second home in our country. In the last decade, the continuous growth of wealth worldwide has significantly transformed the sector. Exclusive hotel chains such as Rosewood, Four Seasons, Mandarin Oriental or Belmond, have recently focused their attention on Spain, becoming a crucial factor for the growth of tourism at the highest level and also promoting the boom of the premium real estate market in Spain. All this is a determining factor for the revaluation of properties, the attraction of professionals and companies, changes in lifestyle preferences and the organization of international events.
Investors, both local and international, are looking to take advantage of the increase in property values and the constant demand.
This phenomenon is reflected in several key areas that demonstrate how luxury is shaping the country's real estate landscape.
Speakers and committee 2024
In order to create the reference event of the Real Estate Premium sector and enrich the content, we have formed an advisory committee made up of very relevant personalities in the industry for the preparation of panels of speakers and round tables defining the speakers who will provide us with their vision on the themes, content and key players to be taken into account.
Sergio Calvete
Director Key Clients, CAIXABANK
Fernando Catalán de Ocón
Commercial Director and Advisor, CONSTRUYE CAPITAL
Xicu Costa
Territorial Director Madrid, CAIXABANK
Mar de Miguel
ExecutiveVice-President, AEHM
Pablo del Pozo
CEO, NUBA
Ana de la Fuente Molinero
Corporate Director of Marketing and Communication, GRUPO TECNITASA
Xandra Falcó
President, CIRCULO FORTUNY
Susana García-Cereceda
Executive President, LA FINCA
Juan Antonio Gómez-Pintado
President, VIA ÁGORA
Álvaro González de la Hoz
Managing Director, BERKSHIRE HATHAWAY
Hans Lenz
President of ABINI
Enrique López Granados
Chairman and founder, CALEDONIAN
Enrique López Sastre
Sales and Marketing Director, CALEDONIAN
Tristán López-Chicheri
CEO, L35 ARCHITECTS
José Antonio Muro
Vice President and General Manager, GRUPO TECNITASA
Álvaro Palomino
Head of Business Project, MIELE
Antonio Pan de Soraluce
Founding Partner, BLASSONS
Jorge Pereda
Residential Director, GRUPO LAR
José Felix Pérez-Peña
Executive Director Andalucía, SAVILLS
Sergio Rabassa
COO, Berkshire Hathaway
Bruno Rabassa Roig
CEO, BERKSHIRE HATHAWAY HOMESERVICES
Juan Manuel Reyes González
CEO and Founding Partner, RGZ DEVELOPERS
Roberto Roca
Councillor, SOTOGRANDE
Carlos Rodríguez
Chief Executive Officer, SIERRA BLANCA
Juan Francisco Rodríguez
General Manager, Bilba
María del Mar Santana
Business Director, CAIXABANK
Pedro Soria
Strategy and Business Development Director , GRUPO TECNITASA
Luis Valdés
Managing Director, COLLIERS
Abel Valverde
Director, PESCADERIAS CORUÑESAS
Lourdes Vázquez Cabado
Landscape Studio Manager, JARDINS DE TRAMUNTANA
Agenda
A full day, with presentations, debates and round tables in an ideal space for relations and contacts between professionals. A unique opportunity to learn about the reality of the sector from its main protagonists.
9:00 - 9:15: Welcome and presentation of the meeting
Eloy BohúaCEO, PLANNER EXHIBITIONS
Xicu CostaDirector Territorial Madrid, CAIXABANK
Bernat VidalCEO, BORBALAN
9:15 - 9:35: Keynote speaker. The universe of luxury
Xandra FalcóPresidenta, CIRCULO FORTUNY
9:35 - 9:50: Keynote speaker. Study of the luxury residential market in Spain
Ana de la Fuente MolineroDirectora Corporativa de Marketing y Comunicación, GRUPO TECNITASA
Jose Antonio MuroDirector General, GRUPO TECNITASA
9:50 - 10:05: Keynote speaker. Luxury in brand residences
Enrique López GranadosFundador y Presidente, CALEDONIAN
Enrique López SastreDirector de Ventas y Marketing, CALEDONIAN
10:05 - 10:50: Branded residences: Spain, at the forefront of Europe
- Why develop a branded residences project?
- What does it bring to the table compared to conventional development?
- How does it work? What is the brand agreement like?
- Market potential of branded residences in Spain
Enrique López GranadosFundador y Presidente, CALEDONIAN
Antonio Pan de SoraluceSocio Fundador, BLASSON PROPERTY INVESTMENTS
Carlos RodríguezChief Executive Officer, SIERRA BLANCA ESTATES
Moderated by:
Pedro SoriaConsejero de Estrategia y Desarrollo de Negocio, GRUPO TECNITASA
10:50 - 11:35: Investment for luxury developments in Madrid
- Central zone and metropolitan area
- Volume of offer. Types, specifications and price level
Fernando Catalán de OcónDirector Comercial y Consejero, CONSTRUYE CAPITAL
Álvaro González de la HozManaging Director, BERKSHIRE HATHAWAY
Susana García-CerecedaPresidenta Ejecutiva, LA FINCA
Luis ValdésManaging Director, COLLIERS
Moderated by:
Sergio CalveteDirector Key Clients, CAIXABANK
12:15 - 12:40: Tristán López Chicheri, the architect without frontiers
Tristán López-ChicheriCEO, L35 ARCHITECTS
Moderated by:
Paula SerraDirectora General de Audiovisuales. GRUPO SERRA
12:40 - 13:25: Madrid vs. Coast: Luxury Residential
- Balearic Islands, Costa del Sol, Canary Islands, Levante, Madrid
- Differences in customer typology and preferences
José Felix Pérez-PeñaExecutive Director Andalucía, SAVILLS
Sergio RabassaCOO, Berkshire Hathaway
Juan Manuel Reyes GonzálezCEO y socio fundador, RGZ DEVELOPERS
Moderated by:
Hans LenzPresidente de ABINI
13:25 - 13:45: Keynote speaker. Spain in the international panorama of luxury residential
Jorge PeredaResidential Director, GRUPO LAR
15:10 - 15:50: Innovation and future trends in the luxury residential sector
- Experience
- Welfare
- Technology
- Sustainability
Juan Antonio Gómez-PintadoPresidente, VÍA ÁGORA
Juan Francisco RodríguezDirector General, Bilba
Lourdes Vázquez CabadoLandscape Studio Manager, JARDINS DE TRAMUNTANA
Moderated by:
Álvaro PalominoHead of Business, MIELE
15:50 - 16:30: The residential sector in the consolidation of a luxury destination
- Synergy with other luxury sectors
- Gastronomy, culture, fashion, tourism…
Mar de MiguelVicepresidenta Ejecutiva, AEHM
Pablo del PozoCEO, NUBA
Abel ValverdeDirector, PESCADERIAS CORUÑESAS
Moderated by:
María del Mar SantanaDirectora de empresas, CAIXABANK
LEADING PARTNER
BRONZE PARTNERS
MEDIA PARTNERS
INDUSTRY PARTNERS
ORGANISERS
COOPERATION PARTNER
