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Premium Real Estate Summit

Thursday 17 October - Caixa Forum Madrid

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THE EVENT

New strategies in Real Estate

Spain is at the forefront of the international premium real estate sector. Mallorca, Ibiza, Madrid, Bilbao, Barcelona and Málaga all attract extraordinary levels of investment in real estate. These cities are undergoing transformation and renovation to improve the quality of life for their residents, with neighbourhoods being reconverted to reveal new seafront, stunning enclaves and unique environments. We’re not just talking premium here, we’re talking ultra premium: hidden treasures, idyllic paradises, the highest comfort, cutting-edge home automation, protection of the environment and integration into the local area, with respect and sustainability. We’re talking about recovering unique buildings and incredible projects conceived with enthusiasm from privileged and open minds. We’re talking about luxury as the best expression of a premium home.

Speakers and committee 2023

In order to create the reference event of the Real Estate Premium sector and enrich the content, we have formed an advisory committee made up of very relevant personalities in the industry for the preparation of panels of speakers and round tables defining the speakers who will provide us with their vision on the themes, content and key players to be taken into account.

Pablo Balea

Head of Residential Barcelona, SAVILLS

Susana Campuzano

Managing Partner, LUXURY ADVISE

Elodie Casola

Elodie Casola

Marketing and Communications Director, ARUM GROUP

Francisco Cerén

Francisco Cerén

General Manager, BILBA

Álvaro Colino

Director of Sustainable Business Product Coordination, CAIXABANK

Xicu Costa

Xicu Costa

Territorial Director Madrid, CAIXABANK

Luis Diaz

Luis Díaz

Responsible for the luxury area, GRUPO TECNITASA

Mamen Fernández

Commercial Director, SAVILLS

Olga Garcia

Vocal, WIRES

Francisco Javier Garrido

Francisco Javier Garrido-Lestache

Commercial Director, CAIXABANK BANCA PRIVADA

Jesús Gil

Chief Executive Officer, GILMAR

Ramón Hermosilla

Ramón Hermosilla

Managing Partner, TERRALPA

Javier Illán

Javier Illán

Chairman, MILLENIUM GROUP

Carlos Lamela

Carlos Lamela

Architect, Co-founder and President, ESTUDIO LAMELA

Hans Lenz

President of ABINI

Javier López Granados

Chief Executive Officer, SINGLEHOME

Judith Montoriol

Judith Montoriol

Lead Economist, CAIXABANK RESEARCH

Pilar Moreno Casas

Responsible Madrid, HOLABANK

José Antonio Muro

Vice President and General Manager, GRUPO TECNITASA

Leticia Pérez

Leticia Pérez

Managing Director, DAZIA CAPITAL. DARYA HOMES

Iván Picó Madrigal

Iván Picó Madrigal

Lawyer-Partner, MARTINEZ ECHEVARRIA

Bruno Rabassa Roig

CEO, BERKSHIRE HATHAWAY HOMESERVICES

Roberto Roca

Councillor, SOTOGRANDE

María del Mar Santana

Business Director, CAIXABANK

Paula Serra

Paula Serra

General Manager of Audiovisuals. GRUPO SERRA

Cristina Singla

CEO, NETSENSE

Luca Tamburello

Luca Tamburello

Partner and co-CEO, BERKSHIRE HATHAWAY HOMESERVICES

Luis Valdés

Managing Director, COLLIERS

Jordi Vallejo

Jordi Vallejo

Partner, SANCUS CAPITAL

Agenda 2023

A full day, with presentations, debates and round tables in an ideal space for relations and contacts between professionals. A unique opportunity to learn about the reality of the sector from its main protagonists.

9:00 - 9:10: Welcome

Xicu CostaDirector Territorial Madrid, CAIXABANK

9:10 - 9:45: "Immersion in today's premium residential market"

  • Macro environment: what was 2023 like? What does 2024 hold for us?
  • Spain, epicentre of residential luxury
  • Situation of the main markets

Judith MontoriolLead Economist, CAIXABANK RESEARCH

Luis ValdésManaging Director, COLLIERS

9:45 - 10:30: "Trends in the development of luxury developments. Multi-sectoral dialogue"

  • Sustainability and digitisation
  • Exclusivity and personalisation
  • The collaborative approach, synonymous with project success

Francisco CerénDirector General, BILBA

Luis DíazResponsable del área de lujo, GRUPO TECNITASA

Jesús GilConsejero delegado, GILMAR

Leticia PérezManaging Director, DAZIA CAPITAL. DARYA HOMES

Moderated by:

Mamen FernándezDirectora Comercial, SAVILLS

10:30 - 11:15 : "Conversation: the alchemy of space"

Carlos LamelaArquitecto, Cofundador y Presidente, ESTUDIO LAMELA

Paula SerraDirectora General de Audiovisuales. GRUPO SERRA

11:45 - 12:30: "Customer profile of the luxury residential. Main buying countries."

  • Buyer profile and preferences
  • Main markets
  • Emerging countries

Ramón HermosillaManaging Partner, TERRALPA

Pilar Moreno CasasResponsable Madrid, HOLABANK

Pablo BaleaHead of Residential Barcelona, SAVILLS

Luca TamburelloSocio y co-CEO, BERKSHIRE HATHAWAY HOMESERVICES

Moderated by:

Hans LenzPresidente, ABINI

12:30 - 13:15: "From concept to reality: major projects in Premium residential and branded residences"

  • The importance of vision and strategic planning
  • Design and conceptualisation: influence of location and local culture
  • Analysis of successful cases of premium residential projects and branded residences

Roberto RocaConsejero, SOTOGRANDE

Jordi VallejoSocio, SANCUS CAPITAL

Javier López GranadosConsejero Delegado, SINGLEHOME

Moderated by:

Luis ValdésManaging Director, COLLIERS

13:15 - 14:00: "An exceptional journey. Customer journey of the premium customer"

  • Synergies with other sectors: private banking
  • Privacy and security
  • Expectation management and satisfaction
  • Digitisation

Bruno RabassaSocio y CEO, BERKSHIRE HATHAWAY HOMESERVICES

Iván Picó MadrigalAbogado-Socio, MARTINEZ ECHEVARRIA

Francisco Javier Garrido-LestacheDirector Comercial, CAIXABANK BANCA PRIVADA

Moderated by:

Cristina SinglaCEO, NETSENSE

15:15 - 15:35: "The universe of luxury "

Susana CampuzanoSocio Directora, LUXURY ADVISE

15:35 - 15:55: "Successful cases"

Elodie CasolaDirectora de Marketing y Comunicación, ARUM GROUP

15:55 - 16:40: "Talk: new trends in luxury "

Susana CampuzanoSocio Directora, LUXURY ADVISE

Elodie CasolaDirectora de Marketing y Comunicación, ARUM GROUP

Moderated by:

Olga GarciaVocal, WIRES

16:40 - 17:10: "Sustainability in Premium Real Estate"

Álvaro ColinoDirector de Coordinación Productos Negocio Sostenibles, CAIXABANK

Javier IllánPresidente, GRUPO MILLENIUM

News

In this section you will find the latest news related to crucial topics in the Real Estate field, as well as exclusive interviews with our prominent speakers.

Edition 2023

Relive the event

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