Premium Real Estate Summit
Wednesday 29 November - All In One by CaixaBank
See video of the event
New strategies in Real Estate
Spain is at the forefront of the international premium real estate sector. Mallorca, Ibiza, Madrid, Bilbao, Barcelona and Málaga all attract extraordinary levels of investment in real estate. These cities are undergoing transformation and renovation to improve the quality of life for their residents, with neighbourhoods being reconverted to reveal new seafront, stunning enclaves and unique environments. We’re not just talking premium here, we’re talking ultra premium: hidden treasures, idyllic paradises, the highest comfort, cutting-edge home automation, protection of the environment and integration into the local area, with respect and sustainability. We’re talking about recovering unique buildings and incredible projects conceived with enthusiasm from privileged and open minds. We’re talking about luxury as the best expression of a premium home.
Speakers and committee
In order to create the reference event of the Real Estate Premium sector and enrich the content, we have formed an advisory committee made up of very relevant personalities in the industry for the preparation of panels of speakers and round tables defining the speakers who will provide us with their vision on the themes, content and key players to be taken into account.
Pablo Balea
Head of Residential Barcelona, SAVILLS
Susana Campuzano
Managing Partner, LUXURY ADVISE
Elodie Casola
Marketing and Communications Director, ARUM GROUP
Francisco Cerén
General Manager, BILBA
Álvaro Colino
Director of Sustainable Business Product Coordination, CAIXABANK
Xicu Costa
Territorial Director Madrid, CAIXABANK
Luis Díaz
Responsible for the luxury area, GRUPO TECNITASA
Mamen Fernández
Commercial Director, SAVILLS
Olga Garcia
Vocal, WIRES
Francisco Javier Garrido-Lestache
Commercial Director, CAIXABANK BANCA PRIVADA
Jesús Gil
Chief Executive Officer, GILMAR
Ramón Hermosilla
Managing Partner, TERRALPA
Javier Illán
Chairman, MILLENIUM GROUP
Carlos Lamela
Architect, Co-founder and President, ESTUDIO LAMELA
Hans Lenz
President of ABINI
Javier López Granados
Chief Executive Officer, SINGLEHOME
Judith Montoriol
Lead Economist, CAIXABANK RESEARCH
Pilar Moreno Casas
Responsible Madrid, HOLABANK
José Antonio Muro
Vice President and General Manager, GRUPO TECNITASA
Leticia Pérez
Managing Director, DAZIA CAPITAL. DARYA HOMES
Iván Picó Madrigal
Lawyer-Partner, MARTINEZ ECHEVARRIA
Bruno Rabassa Roig
CEO, BERKSHIRE HATHAWAY HOMESERVICES
Roberto Roca
Councillor, SOTOGRANDE
María del Mar Santana
Business Director, CAIXABANK
Paula Serra
General Manager of Audiovisuals. GRUPO SERRA
Cristina Singla
CEO, NETSENSE
Luca Tamburello
Partner and co-CEO, BERKSHIRE HATHAWAY HOMESERVICES
Luis Valdés
Managing Director, COLLIERS
Jordi Vallejo
Partner, SANCUS CAPITAL
Agenda
A full day, with presentations, debates and round tables in an ideal space for relations and contacts between professionals. A unique opportunity to learn about the reality of the sector from its main protagonists.
9:00 - 9:10: Welcome
Xicu CostaDirector Territorial Madrid, CAIXABANK
9:10 - 9:45: "Immersion in today's premium residential market"
- Macro environment: what was 2023 like? What does 2024 hold for us?
- Spain, epicentre of residential luxury
- Situation of the main markets
Judith MontoriolLead Economist, CAIXABANK RESEARCH
Luis ValdésManaging Director, COLLIERS
9:45 - 10:30: "Trends in the development of luxury developments. Multi-sectoral dialogue"
- Sustainability and digitisation
- Exclusivity and personalisation
- The collaborative approach, synonymous with project success
Francisco CerénDirector General, BILBA
Luis DíazResponsable del área de lujo, GRUPO TECNITASA
Jesús GilConsejero delegado, GILMAR
Leticia PérezManaging Director, DAZIA CAPITAL. DARYA HOMES
Moderated by:
Mamen FernándezDirectora Comercial, SAVILLS
10:30 - 11:15 : "Conversation: the alchemy of space"
Carlos LamelaArquitecto, Cofundador y Presidente, ESTUDIO LAMELA
Paula SerraDirectora General de Audiovisuales. GRUPO SERRA
11:45 - 12:30: "Customer profile of the luxury residential. Main buying countries."
- Buyer profile and preferences
- Main markets
- Emerging countries
Ramón HermosillaManaging Partner, TERRALPA
Pilar Moreno CasasResponsable Madrid, HOLABANK
Pablo BaleaHead of Residential Barcelona, SAVILLS
Luca TamburelloSocio y co-CEO, BERKSHIRE HATHAWAY HOMESERVICES
Moderated by:
Hans LenzPresidente, ABINI
12:30 - 13:15: "From concept to reality: major projects in Premium residential and branded residences"
- The importance of vision and strategic planning
- Design and conceptualisation: influence of location and local culture
- Analysis of successful cases of premium residential projects and branded residences
Roberto RocaConsejero, SOTOGRANDE
Jordi VallejoSocio, SANCUS CAPITAL
Javier López GranadosConsejero Delegado, SINGLEHOME
Moderated by:
Luis ValdésManaging Director, COLLIERS
13:15 - 14:00: "An exceptional journey. Customer journey of the premium customer"
- Synergies with other sectors: private banking
- Privacy and security
- Expectation management and satisfaction
- Digitisation
Bruno RabassaSocio y CEO, BERKSHIRE HATHAWAY HOMESERVICES
Iván Picó MadrigalAbogado-Socio, MARTINEZ ECHEVARRIA
Francisco Javier Garrido-LestacheDirector Comercial, CAIXABANK BANCA PRIVADA
Moderated by:
Cristina SinglaCEO, NETSENSE
15:15 - 15:35: "The universe of luxury "
Susana CampuzanoSocio Directora, LUXURY ADVISE
15:35 - 15:55: "Successful cases"
Elodie CasolaDirectora de Marketing y Comunicación, ARUM GROUP
15:55 - 16:40: "Talk: new trends in luxury "
Susana CampuzanoSocio Directora, LUXURY ADVISE
Elodie CasolaDirectora de Marketing y Comunicación, ARUM GROUP
Moderated by:
Olga GarciaVocal, WIRES
16:40 - 17:10: "Sustainability in Premium Real Estate"
Álvaro ColinoDirector de Coordinación Productos Negocio Sostenibles, CAIXABANK
Javier IllánPresidente, GRUPO MILLENIUM
News
In this section you will find the latest news related to crucial topics in the Real Estate field, as well as exclusive interviews with our prominent speakers.
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